WORK — DAPH YEO

Screen Shot 2019-07-11 at 10.48.09 am.png

Screen Shot 2019-07-09 at 4.08.38 pm.png

CASE STUDY: ROXY Pro Gold Coast

The ROXY Pro Gold Coast was the highlight of every year and a time to shine for the ROXY brand. Rewards were immense with huge engagement and brand heat opportunities to convert into sales. Connecting the dots of multiple channels and customer touch points were crucial, tying in big media & PR moments and purposeful events with the flagship Boardrider’s retail store, Pop Up Store, exclusive VIP areas and of course, the brand’s online presence. Over the years, some of the partners engaged included World Surf League, Gold Coast Tourism, Australian Department of Health, World Surf League, JEEP, and Surfing Australia - all of which expanded reach and share of voice at this unique world stage sporting event.

photo credits: ROXY

Watch activation videos below

Make Waves Move Mountains

CASE STUDY: ROXY MAKE WAVES MOVE MOUNTAINS CAMPAIGN ROLL OUT

Launching a brand campaign is an exciting time. Behind the scenes, a detailed process has begun, starting with a vision, progressing to a roll out plan, engaging stakeholders and then hitting go. All aspects from media partners, influencers, to synchronised go live dates are what makes a campaign resonate with clarity. This campaign is an elegant summary of what the ROXY brand is all about - empowering women around the world.

The ROXY Make Waves Move Mountains Tour launched in Australia, going live at the 2018 ROXY Pro Gold Coast. The Australian Tour included a pop up store within a branded caravan, followed with a presence at the annual Snow Tunes event in Jindabyne, with appearances from some of ROXY’s own most inspiring women- Torah Bright and Stephanie Gilmore.

photo credits: ROXY